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QR Code Innovation Holds First Innovate Taranaki Business Contest

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Malcolm Gomes’ business idea called Seguro won first prize at Innovate Taranaki.photo/courtesy

On Wednesday night, in front of a packed Novotel Hotel, Malcolm Gomez won the top prize at the Innovate Taranaki Awards.

Innovate Taranaki was a 10-week mini-accelerator program that culminated on the final night when six participants pitched their business ideas to a panel of judges and the Taranaki business community.

Malcolm Gomes’ business idea called Seguro uses QR code technology to provide accommodation providers with an affordable and easy-to-use keyless access solution.

“Malcolm was able to articulate the problem Seguro was solving and demonstrate the technology on the fly with passion.

“He clearly defined his market and gave us a timeline for growth that made us willing to invest our capital in a venture. I think it’s the ultimate test of competitive competition.”

“The innovation was surreal,” Malcolm said after celebrating the victory. “Winning was part of it, but the program in general was invaluable and we worked alongside our mentors as a team of six finalists.

“Since I was selected as a finalist 10 weeks ago, we had a baby, changed jobs, and hit rock bottom in the middle of the program. I struggled to establish market validation for my ideas. But the unwavering encouragement of my wife and the commitment from my mentors and the innovation team got me through.

“Innovate has positioned Seguro so well that we feel a responsibility to pull this off and put more energy into going to market. We are already getting customer inquiries.”

The audience will not only hear amazing Shark Tank-style pitches from the finalists, but will also hear an inspiring Morgan Maw, a Taranaki success story that launched Bowling Oats Milk last year and has taken the alternative milk world by storm since. I also gave a keynote speech.

“It was great to see Taranaki’s business community come together to socialize, get inspired, eat and laugh, but most of all to support budding entrepreneurs and boost the region’s spirit of innovation. We were able to

“It was a true community effort that made this first edition of Innovate Taranaki happen,” Palak continues. , and the amazing team at The Factory in Palmerston North drove us up north for 10 weeks. ”

Malcolm Gomes received $5,000 in startup cash and $10,000 in services to support the development of Seguro, and was also given the opportunity to market to the New Zealand angel scene.

The event was generously sponsored and supported by many leading organizations including BNZ, Datacom, Stephanie Murray Mortgages, Vortex International, Chamber of Commerce, Venture Taranaki, Innovation HQ and the evening was hosted by Taranaki iwi. Following the success of the first edition, Innovate Taranaki will be revived in his 2023.

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