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GQT Film Partner with Showtime Analytics for real-time operational, marketing, and market comparison solutions

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Dublin, Ireland (September 20, 2022) –

GQT Movies, a chain of 23 movie theaters in Michigan, Indiana, Illinois and Missouri, became the first RTS customer to use Showtime Analytics.

GQT Movies acquired the former Goodrich Quality Theaters, which went bankrupt in July 2020, but the original company has been in business since 1930, starting with a single screen in downtown Grand Rapids, Michigan. Since then, GQT has innovated, changed and grown with the cinema industry. Their locations offer multiple experiences including IMAX, GDX, Dolby Atmos and his 4K digital projections in select theaters. The introduction of advanced analytics tools via the Showtime data platform is the latest move to provide staff and executives with the insights they need to maintain customer loyalty and brand engagement and drive strategy forward.

Showtime Analytics CEO Richie Power said of the partnership:
“Earlier this year, Showtime announced the integration of our analytics solution with RTS, furthering our commitment to connecting to any data source and providing exhibitors with access to all first-party data available. It enhances your ability to harness your power, and we’re excited to see this come to life with the GQT movie, working with such a strategically driven and dedicated team to help us reach our ongoing growth goals. I look forward to

Matt McPerlin, Chief Operating Officer of GQT Movies, said:
“We first learned about Showtime Analytics at CinemaCon and through several conferences and demos we discovered the value it could bring to smaller theater chains. Larry McCourt and the Showtime team were enthusiastic about setting up and integrating with our POS Thanks to them, I just recently started using Showtime Analytics for forecasting, evaluating promotions, spotting trends and opportunities, and basically for a more intelligent approach to business We would love to see how we can best use it as a tool for , and we look forward to this partnership.”

Larry McCourt, SVP Development and Partnerships for Domestic Markets at Showtime Analytics, added:
“Working closely with the team at GQT to understand their needs and how Showtime can help them with their strategy has given them a true understanding of the power data can play in the modern movie theater business. We are delighted to have them on board and look forward to helping them achieve great things.”

About Showtime Analytics
Showtime Data Platform provides customers with a cloud-based, governed data analytics solution that automatically brings together all major data sources in one place.

Showtime Insights: Insights, real-time mobile analytics across all data sources, provides exhibitor customers with real-time data operational analytics on ticket sales, concessions, bars, F&B, and employee performance. Optimized for mobile and desktop experiences, Insights gives you the information you need when and where you need it most. Insights also works with multiple point-of-sale (POS) systems simultaneously to create visual, digestible chunks.

Showtime Benchmark: Through its partnership with Comscore, Showtime Benchmark provides exclusive access to global market data in a customized visual competitive analysis tool. Compare market share by clusters, movies, genres, days of the week, etc. Visualize and trend performance over custom time periods.

Showtime Engage: A customer and marketing analytics platform that allows theater operators to get to know their moviegoers through behavioral data analytics, customized and personalized marketing communications, and most importantly, track results through audience lift analytics.

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