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“Europe listening to drive cloud-based business transformation” – EURACTIV.com

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He wrote that no one knows the needs of European businesses and consumers better than Europeans themselves. Kim Gane.

Kim Gagné is Executive Director of the European Cloud Alliance.

It was reassuring to meet Microsoft accept the truth When faced with concerns that its licensing practices are preventing some smaller European hosting operators from doing what they believe to be their best business. Instead of dismissing complaints, Microsoft promised to meet with hosters, listen to their problems, and address them through changes in practices.

Such responsiveness should be a hallmark of hyperscalers’ involvement in the European cloud ecosystem.

SMEs are the engine of economic growth in Europe. SMEs make up his 99% of all business in the EU, driving employment and innovation. Yet only 40% of his EU SMEs currently use cloud computing services. The potential benefits of upscaling are immense.

To realize these benefits, European SMEs and economies will need to leverage the investments made by hyperscalers in large data centers and associated infrastructure. Top 3 US-based hyperscalers Amazon Web Services (AWS), Microsoft and Google enable investments needed to give small businesses access to the world’s most powerful and secure cloud facilities We are expanding our business globally. Properly implemented hyperscalers and SMEs are a win-win for everyone.

Our organization includes members from both SMEs across Europe and Microsoft itself, and invests in fostering dialogue on key cloud policy issues. We are ‘platform agnostic’ because we believe that both sound public policy and innovation will benefit Europe as a whole, regardless of the specific competitive strategies of individual companies. You can use any service provided by hyperscalers.

Brad Smith, president of Brussels, elaborated on Microsoft’s response to European cloud provider concerns in May. Smith said following the emergence of concerns, he and his team participated in a large series of meetings with his leaders, corporations and associations with his European cloud providers as well as other businesses. I explained. Based on feedback from these conferences, Microsoft announced an initiative to better support European cloud providers and a set of five principles to guide Microsoft’s cloud business across Europe.

Earlier this week, Microsoft announced licensing changes as a first step towards turning its European Cloud Principles into concrete actions. Microsoft issued a statement praising the move, highlighting the fact that it was a result of Microsoft listening to concerns raised by European companies. We say this change is “the product of a productive dialogue within the European cloud ecosystem needed to drive cloud-enabled business transformation.”

The announcement was largely positive receivedbut The European cloud ecosystem will ultimately determine the effectiveness of Microsoft’s initiatives. From our perspective, it’s good that at least one hyperscaler has committed to working more closely with its European customers to better understand their needs and priorities. As we continue to translate specific licensing terms and business practices, we hope that the wisdom collected by European companies will serve as a foundation for innovation and economic growth in Europe.

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