Breastfeeding frustration fuels booming baby business
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The Sunshine Coast couple, whose award-winning breastfeeding ideas drew attention from New York’s elite, have set their sights on the nation’s retail giants.
Since entering the market in 2020, Mateya and Uros Lotric have grown children’s tableware brand Brightberry into a successful business with 80 Australian stockers and international customers.
The industrial designer has released seven specially designed ergonomic silicone products. It includes an easy-to-scoop suction bowl and plate to simplify mealtimes for parents and kids.
Rotrick said Brightberry is also popular in Hong Kong, has caught the attention of Americans, and won a gold medal at the 2022 New York Product Design Awards.
Uros and Mateya Lotric have grown their children’s tableware brand.
She said their goal is to put Brightberry on the shelves of David Jones, Meyer and Baby Bunting while they continue to work toward their European customer base.
“We are ready for everything. Our products are of high quality and meet international safety standards,” she said.
“We’re all set and our goal is to get it onto the shelves of major retailers.”
The couple is looking to build a baby products empire after it was announced last week that the Easy Scooping Training Plate won Australia’s International Good Design Award.
Bowls with suction cups are practical.
A panel of more than 70 Australian and international judges evaluated the Brightberry plates before presenting them with prestigious awards for outstanding design and innovation.
Two more products are in the pipeline, and Rotrick said Brightberry is committed to expanding its product range.
“We’re not done yet. You might say we have the full range, but really we’re always working towards what’s next.
“We are designers at heart and truly enjoy creating new well-designed and practical products that make life easier for a busy family like ours.”
Brightberry products use inwardly curved walls to make it easier to scoop food without spilling, a powerful suction base to stop movement, and eco-friendly silicone that’s dishwasher, microwave and oven safe. Using it eliminates mold, dirt and toxic chemicals.
Brightberry plates were recognized for their superior design and innovation.
Innovative ideas featured on Channel 10’s Australia by Design Innovationcaused by Lotrics’ personal frustration with children’s tableware during a meal with the couple’s two children.
Lotric said he quickly learned that children’s dinnerware on the market “lacked functionality and practicality.”
“Baby bowls don’t stick well, they get dirty easily, they’re hard to wash, they’re too small, they’re hard to scoop, etc. I could go on all day,” she said.
“As an industrial designer myself, I knew there was a better way.
“So I told my husband Uros (who is also an award-winning industrial designer) that this was our chance to solve this problem and build a better bowl.”
Although the Brightberry was made for young families, the Lotricks were surprised that the strong suction and curved bowl attracted sales from adults with disabilities.
“Thanks to our inwardly curved bowls, you don’t need two arms to scoop because it just rises to the side and the food falls onto the spoon instead of falling off the edge onto the bench,” she says. Told.
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