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Apple and Amazon join list of companies transferring media rights to LIV Golf

This week, the list of broadcasters taking over the new LIV Golf series has grown.

Amazon and Apple — two of the biggest and newest players in the sports streaming market — have both refused to carry LIV on their platforms, according to the Wall Street Journal. Other companies have already refused to broadcast the Saudi-backed league.

CBS, NBC and ESPN have already signed contracts with LIV’s biggest rival, the PGA Tour. But Amazon’s and Apple’s decision to oppose the upstart golf series is significant given both companies’ recent forays into live sporting events. Amazon is set to announce a new “Thursday Night Football” broadcast this week after spending nearly $100 billion on the NFL’s string of games. Meanwhile, Apple has signed his 10-year, $2.5 billion deal to stream Major League Soccer games on Apple TV+, and he also broadcasts one “Friday Night Baseball” game a week.

Today, LIV is live streaming on Facebook and YouTube and has a global broadcast deal with sports streaming service DAZN. LIV also has contracts with international networks such as ServusTV in Germany and Austria and Eleven Sports in Italy.

However, LIV officials were less interested in the recent news. CEO Greg Norman told ESPN 1000 Chicago Wednesday that LIV has been in talks with “four different networks” and the interest in the company is “huge.” He said media rights are still in the early stages of negotiations and he expects to have a deal in place by the start of the league’s first full season in 2023.

According to the Journal, LIV Golf Chief Media Officer Will Steger said:

LIV recently lured 2022 Open Championship winner Cameron Smith to join a league with star golfers including Dustin Johnson, Bryson DeChambeau, Brooks Koepka and Phil Mickelson.

Despite its talented roster, controversy still swirls around LIV as the series is funded by the Saudi government, which has been accused of countless human rights violations. claims to exist solely to repair the worldview of the Middle Eastern Kingdom, also known as “Sportwashing”. Even Mickelson has described Saudi Arabia as a “terrifying” business partner.

“We know they killed [Washington Post journalist Jamal] Khashoggi has a terrible record on human rights,” Mickelson said in February.Knowing all this why should I consider it [joining LIV]? Because this is a once-in-a-lifetime opportunity to shape the way the PGA Tour operates.? And Saudi money has finally given us that leverage. ”

Months later, Norman dismissed the allegations against the Saudis, saying, “We all made mistakes.”

The existence of the LIV also destroyed the sport of golf after the PGA removed the player from the tour. There are still doubts as to whether he will be able to compete in major tournaments such as the Masters as a LIV golfer next year.

For now, American fans of the league can only watch online on Facebook, YouTube, or DAZN.

LIV Golf does not stream on Amazon or Apple. (Richard Cashin-USA TODAY Sports)