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3 trends shaping the future of coworking technology

  • Although in its infancy, proptech has the potential to become a major superpower for the coworking industry, according to Hector Kolonas, co-founder of data synchronization platform Syncaroo and author of the This Week In Coworking newsletter.
  • This week at GWA (Global Workspace Association), Kolonas sits down with four other coworking industry experts for the panel “Behind the Screens: The Past, Present and Future of Workspace Technology “.
  • With four decades of experience under their belt, these industry veterans provide unique insight into why technology is crucial to the longevity of the coworking industry.

A 2021 JLL Report shows that the number of real estate technology (proptech) startups has soared 300% over the past decade.

There are hundreds, if not thousands, of companies dedicated to a single mission: to make real estate transactions more fluid.

Although in its infancy, proptech has the potential to become a major superpower for the coworking industry, according to Hector Kolonasco-founder of the data synchronization platform Syncaroo and author of This week in coworking newsletter.

This week at GWA (Global Workspace Association)Kolonas sits down with four other industry experts for the panel “Behind the Screens: The Past, Present, and Future of Workspace Technology.”

With four decades of experience under their belt, these industry veterans provide unique insight into why technology is crucial to the longevity of the coworking industry.

Panelists include Sophie Stolbergwho is responsible for launching Puerto Rico’s first coworking space, Piloto 151, nearly a decade ago, and currently runs the PilotoMail mail management service.

by Brian Sutherland the expertise comes from years spent in the marketing and e-commerce industry. Building on this experience, he currently serves as Vice President of Commercial Real Estate at Yardi.

Miro Miroslavco-founder and CEO of OfficeRND, founded the company in 2015 after seeing firsthand the lack of efficiency in workspace operations.

In 2017, Ginger Dhaliwal co-founded Upflex, a B2B (business-to-business) platform that aims to provide professionals and companies with easy access to flexible and sustainable work solutions.

Three trends to look for in the future

The past decade has seen major leaps in the adoption of workspace technologies, but current and upcoming trends could accelerate progress faster than ever.

Here are some trends that panelists believe will transform desktop technology, and why operators need to be ready for the changes.

1. Modular stack vs single vendors

According to Kolonas, there is a growing divide between customers who prefer a modular stack of services from various vendors and those who prefer to stick with a single vendor for all of their technology needs.

To stay competitive, it will be essential for proptech companies to be fully aware of their target audience.

2. Space-specific flex innovation

A survey of CBRE shows that 94% of financial services organizations will adopt a hybrid model in the near future, while 44% expect to more than double their use of flexible offices by 2024.

The official standardization of flexible offices means that technology providers must be two steps ahead in order to support coworking operators as many opportunities arise.

It’s clear that the future is hybrid, and by incorporating the appropriate technology into office alternatives, operators can learn and meet the needs of their occupants, making it more likely for businesses to become regular members.

3. Use of data

Real estate is infamous for its slow adoption of technology, but the past few years have proven just how invaluable it is to the industry.

By collect new dataflexible workspace operators and technology providers can gain crucial insight into how spaces are being used and identify the best methods of supporting operations and occupants.

Using data doesn’t just mean seeing how many bodies are in an office, it gives operators unique insight into exactly what can be done to improve their workspaces.

Data optimization means that coworking operators can better understand their members, create a fairer environment, and respond to worker needs as they arise.

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